Marketing




What is Marketing?

Marketing is the analysis of customers, competitors, and companies to understand what opportunities exist in the market and how to position and sell you product or service.  In a broad sense, it is the different methods used by a company to develop, differentiate and deliver the organization's products or services to the final consumer.  Marketing involves a variety of decisions affecting product, price, promotion, and distribution.

You will learn to effectively assess market and business situations, analyze trends, identify and describe potential markets, conduct marketing research, and complete marketing plans.  Through the use of modern case studies and classroom discussion, you will learn how to evaluate an industry, prepare sales forecasts, develop strategic marketing alternatives and provide corporate recommendations for the future.


Career Opportunities

Some marketing specific companies include market research firms, advertising agencies, public relations departments, consulting firms, and export management companies.  Graduates obtain positions as advertising executives, sales account managers, research analysts, public relations directors, direct marketers, brand and product managers, purchasing agents, and specialized or general consultants.  The Faculty of Business Administration will prepare you for an exciting and rewarding career in marketing by providing you with the essential skills to succeed in today's competitive business market.

Professional Certifications Available After Graduation

  • CPP: Certified Professional Purchaser
  • CPSM: Certified Professional Sales Manager
  • CPSR: Certified Professional Sales Representative

Honours Bachelor of Commerce Requirements for Marketing Major

Please cross reference both the program structure and all courses listed on this page with the University Course Calendar for any updates.  Please review the overall structure and Faculty Regulations of Business programs for more information.


YEAR ONE (HB Commerce: Marketing Major)


Admission Requirement

The minimum requirement is satisfactory completion of the Ontario Secondary School Diploma (OSSD) including 6 Ontario Academic Courses (or equivalent) with an overall average of at least 70%.  Students must have completed OAC English I (or equivalent).  Two of the three OAC maths (or equivalents) are recommended.  Students with one of the three OAC maths will be considered.

Required Courses

Note: scroll down the linked page of "View Calendar Description" to find the specific course.

Elective Courses


YEAR TWO (HB Commerce: Marketing Major)


Admission Requirement

Satisfactory completion of all courses required for Year I - Honours Bachelor of Commerce with an overall average of at least 60%.

Required Courses

Note: scroll down the linked page of "View Calendar Description" to find the specific course.


YEAR THREE (HB Commerce: Marketing Major)


Admission Requirement

  • Satisfactory completion of Year II - Honours Bachelor of Commerce with an overall average of at least 70% based on all Year II courses
  • The student must meet the pre-requisite for each elective selected.

Required Courses

Note: scroll down the linked page of "View Calendar Description" to find the specific course.



Elective Courses

  • One Half FCE Marketing Elective
    • View Business Course Calendar Descriptions
    • Take one-half FCE from the following courses:
      • Business 4014 - Marketing Research II
      • Business 4034 - Marketing Communications
      • Business 4074 - Marketing Channels
      • Business 4214 - Topics in Marketing
      • Business 4234 - Social Marketing
      • Business 4274 - Consumer Behaviour
      • Business 4414 - Marketing Strategy
  • One Open FCE Elective

YEAR FOUR (HB Commerce: Marketing Major)


Required Courses

Note: scroll down the linked page of "View Calendar Description" to find the specific course.



Elective Courses